Better Blogging Through SciencePosted: June 24, 2011
Some bloggers can write, “I ate lunch today,” and get 90 comments. Other bloggers can write a masterpiece of prose and no one will comment. Some of my favorite blogs hardly ever get a comment, and that bothers me. I think to myself, I should encourage this brilliant mind, but I’m not witty or eloquent, and I don’t want to appear a toady or a suck-up. So I make no comment, and feel bad about it. Or I make a comment and regret it later.
If your goal is to attract readers, here is my highly-sought-after advice: Black ink on white background. Stupid, huh? But I’m amazed at the number of blogs out there with white or fluorescent-colored letters on a black background. Tell me, when was the last time you opened a book that had black pages? I find such blogs unreadable. Since I’m on a roll, here’s another piece of gratuitous advice: Cut your word count until it bleeds. You need to get to your point quickly or your reader will lose interest and move on to the hawt gun chick’s blog.
Posted by Dave.